I’m Running…Sainsbury’s

I'm Running...Sainsbury's4 x 60′ for C4

Sainsbury’s staff will try radical ideas to transform the company’s stores in one of Channel 4′s major factual entertainment series for next year.  The series will give staff from the shop floor the chance to manage different sections of the business.

“It’s a look at the psychology of shopping and an opportunity to understand the institutions where we spend our money,” said C4 head of factual entertainment Andrew Mackenzie.

Executive Producer:
Dan Adamson

Series Director:
Dave Nath