5 x 30 for BBC1
I Want it Now! is a quirky, aspirational new series that takes a side-ways swipe at consumerism. It gets people who have been brand-washed by advertisers to question whether they really do need the things they think they need.and whether they really can live without them. Penny Smith takes on die-hard consumers and attempts to persuade them that there are better, cheaper, more practical alternatives out there.
The series questions:
* Why we’re so in love with the gas-guzzling 4×4 car
* Why it’s become trendy to splash out hundreds of pounds on a designer dog
* Why we’re so addicted to expensive gym memberships
* Why mums think they need designer baby gear for their tots
* Why we aspire to a holiday home in the sun
Series Producer
Ian Carre
Executive Producer
Daisy Goodwin / Tanya Shaw
